"Three yards and a cloud of dust" is a phrase used in American football to describe a very physical, ground-based offensive style that focuses on gaining a few yards at a time through running plays, often associated with the coaching philosophy of Woody Hayes at Ohio State, where the emphasis was on power running and grinding out yards rather than risky passing plays; essentially, a "three yards and a cloud of dust" offense means a team is willing to fight hard for a few yards each play, creating a lot of physical contact and sometimes leaving a cloud of dust on the field.
This sport is emulating a war.
First half you keep the ball on the ground. RUN!
Punish the defense, opposition.
Third quarter pass inside ten yards.
Fast pace completions, advancement.
Fourth quarter set your flankers,
your receivers are now wide.
Finish the battle. Win the war!